Crafting Elegance,
Shaping Stories.
Sui generis AESTHETIC DIRECTORS encourage you to dress in what makes you the most confident. We save you time by shopping for the best clothes for you from thousands of brands world-wide. The level of service is catered specifically to your needs and evolves as those needs change, Ranging from one-time lookbooks to annual full-service styling.
Make An Impression
Be Remembered
How You Want To Be
We want our clients to feel boosted by the image they see on the outside. our stylists achieve this by ensuring that our clients are excited by their clothes every time they put them on. Our goal is for our clients feel empowered by their wardrobe so they might use their style as a means of self expression.
We want our clients to feel one of a kind, like a class of their own.
We want our clients to feel fully sui generis.
Meet Our Founder
Cabell was born in Richmond, Virginia but since then has lived and studied all over the world. Her academic background in business, finance, and socioeconomics supported her early career in Strategy consulting. During that time fashion was her creative outlet. She was constantly inspired by the kaleidoscope of cultures she was immersed in and started really exploring her individual style Identity.
“The thing is, style isn’t something you can copy from someone else, it’s something you find in yourself.”
Through exploring her style and playing with cuts, colors, and prints, Cabell has transformed her closet into her sanctuary and her playground. “When I stopped trying to dress like everyone else, I not only felt more confident wearing clothes that fit and complimented my unique shape, but I found this sense of joy and self through the creative expression I had in my wardrobe.” Individuality and style became synonymous.
In the peak of the pandemic quarantine, Cabell and her Friends started dreaming of what they would do when the world opened up. Naturally for her, that meant what they would wear. Her outfit descriptions went from “maybe something like this .. with something like that” to a fully interactive digital magazine where friends could see a full outfit laid out and shop the pieces they didn’t already have.
“I want people to understand that when they work with me they aren’t buying my style, I’m helping them discover theirs.”
Sui generis means “of a class of its own” and our mission is to guide our clients not only to an understanding of what looks the best on them, but to curate a wardrobe that is reflective of their one-of-a-kind personality and taste.